After six weeks spend in the tea shelve of London's supermarkets, we decided to use our knowledge in Marketing to provide you - dearest readers- a quick view of the different British tea brands.
In order to make sure that you can understand the British habits about tea in supermarket we will separate the brands in 2 groups :
- Basic teas composed by Yorkshire Tea, PG tips, Tetley, Ty-phoo and Scottish Blend
- Superior Quality teas : Twinning, Clipper and Pukka
You are in front of our Perceptual Map which is a very useful tool to understand the tea market via the tea quality and the price. And we can note than, even if British people consume basic tea, they consume a good quality of tea !
